Description

Tabl is a rapidly growing start-up centred on expanding a community where foodies can discover, make, or buy food they love.

When I joined Tabl, they were looking to expand their supper club community network to a marketplace where producers and customers could sell and source local produce.

This was a very exciting time where I got to play a big part in the early stages of conceptualising Tabl’s new proposition to its community right through to product launch.

This included the re-design and re-launch their events website, growing the already established brand, and expanding it to a brand new market place where producers can sell, buy or host events and food lovers can discover new products, join food tasting events and/or share recipes and experiences.

Working as a part of a product engineering team, I prototyped, designed and validated concepts for new products, defining user flows and developing the UI/UX of new features as the event booking and product checkout process, buyer post payment flow, vendor ordering process, sign in / sign up process and user dashboard from concept to launch.

Using a mobile-first approach and following a creative, iterative process I was able to solve a number of functional problems with visual designs that add warmth to the user experience.