Description

As part of SapientNitro’s revitalization of RBS and NatWest’s visual identity, I was involved in the redesign of NatWest’s online banking platform. This project aimed to create a more engaging and intuitive online banking experience that felt secure and robust.

Purpose

The goal was to update NatWest’s online banking interface to align with their new visual identity and improve user experience by making it more engaging and intuitive.

Projects

• Online Banking Redesign: Focused on creating a modern, user-friendly interface that moved away from traditional, dull financial screens.
• Mobile-First Design: Ensured the platform was optimized for mobile devices, reflecting the increasing trend of mobile banking.

Collaboration

I collaborated closely with:

• UX Designers: Worked together to ensure the interfaces were both engaging and user-friendly.
• Developers: Coordinated with developers to create assets for different screen resolutions and ensure smooth implementation.
• Stakeholders: Participated in regular meetings to align visual design decisions with business goals and user needs.

Role

As a key member of the design team, my responsibilities included:

• Visual Design: Created engaging and intuitive interfaces using Sketch, ensuring they were optimized for various screen resolutions.
• User Testing: Participated in regular user testing sessions to gather feedback and inform design decisions.
• Agile Workflow: Operated within an agile framework, allowing for iterative improvements and quick adaptations based on user feedback and stakeholder input.

Success Metrics

The success of this project was measured by:

• User Engagement: Increased user engagement due to the more modern and intuitive interface.
• User Feedback: Positive feedback from user testing sessions indicating improved user experience.
• Consistency: Ensuring the new design was consistent with NatWest’s revitalized visual identity.

Outcome

The redesigned online banking platform successfully delivered a modern, user-friendly experience that was both engaging and secure. Key outcomes included:

• Mobile Optimization: A mobile-first design approach that catered to the growing number of mobile banking users.
• Improved Usability: Interfaces that were intuitive and easy to navigate, enhancing the overall user experience.
• Consistent Visual Identity: A cohesive look and feel that aligned with NatWest’s updated branding.

Conclusion

Working on the redesign of NatWest’s online banking platform was an exciting opportunity to blend creativity with functionality. By prioritizing a mobile-first approach and closely collaborating with UX designers, developers, and stakeholders, we created a banking experience that was not only secure and robust but also visually engaging and user-friendly. The project was a testament to the power of agile methodologies and user-centric design in transforming traditional financial interfaces.