Description

IRIS, a science-based audio software company, uses a patented algorithm to enhance the depth and detail of digital audio, improving the listener’s well-being. The algorithm analyses, replicates, and adjusts phase information to recreate the real-world intricacies of sound, making audio sound fuller and richer without altering the original sound.

Purpose

I was hired as the Lead Product Designer to work on IRIS’s digital ecosystem, which includes their iOS app, Android app, website, and headphones. My goal was to redesign and improve existing features while introducing new functionalities to enhance user experience and engagement.

Projects

• iOS App Redesign: Improved onboarding flow, connection to external music sources, playlist creation, and homescreen.
• New Feature Design: Designed and prototyped user flows for sign-up/sign-in, partners slider, wellness screens, and headphone management.
• Android App Adaptation: Rolled out features to the Android app, adapting designs to Material Design guidelines.
• User Retention Strategies: Developed strategies for better user retention, including efficient onboarding, app functionality improvements, personalized push notifications, and in-app messaging.
• Website Redesign: Redesigned the website to support the launch of IRIS Flow Headphones, including sitemap creation, homepage and blog redesign, and engaging product pages with a checkout flow.
• Design System Creation: Established a design system to ensure consistent experiences across platforms.

Collaboration

I worked closely with:

• Developer Teams: Collaborated with iOS, Android, and website developers to ensure seamless implementation of designs.
• Marketing Team: Coordinated messaging campaigns and automated push notifications.
• Graphic Designer: Ensured visual consistency across all digital touchpoints.
• Product Owner: Aligned on product strategy and user needs.

Role

As the Lead Product Designer, my responsibilities included:

• Feature Redesign: Enhanced existing features of the iOS app, such as onboarding flow and playlist creation.
• New Feature Prototyping: Designed user flows for new app features, ensuring they aligned with Apple’s Human Interface framework.
• Android App Design: Adapted iOS designs for Android, following Material Design guidelines and UX patterns.
• Retention Strategy Implementation: Improved user retention through better onboarding, functionality enhancements, and personalized messaging.
• Website Design: Created a new sitemap, redesigned key pages, and designed a seamless checkout flow.
• Design System Development: Created a comprehensive design system for consistent user experiences.
• Micro-Interactions: Designed and animated micro-interactions using After Effects and implemented them with the Bodymovin plugin.

Success Metrics

The success of this project was measured by:

• User Engagement: Increased user engagement and positive feedback on the redesigned features.
• Retention Rates: Improved user retention through better onboarding and personalized messaging.
• Consistency: Achieved design consistency across different platforms, enhancing the overall user experience.

Outcome

The project led to significant improvements in user experience across IRIS’s digital ecosystem. Key outcomes included:

• Enhanced User Experience: Redesigned features and new functionalities resulted in a more engaging and intuitive user experience.
• Increased User Retention: Effective onboarding and personalized messaging contributed to higher user retention rates.
• Consistent Design Language: The design system ensured a unified and consistent experience across iOS, Android, and web platforms.

Conclusion

Working with IRIS to enhance their digital ecosystem was a rewarding challenge that allowed me to leverage my design skills to create a seamless and engaging user experience. By focusing on user needs and implementing a consistent design system, we were able to elevate the overall audio experience for IRIS users, driving higher engagement and retention. This case study showcases the importance of holistic design thinking in delivering innovative and user-centric digital solutions.